Skip to content

Commit 2dc2cc6

Browse files
jelovirtjelovirt
committed
Add marketing copy
1 parent c1bd13f commit 2dc2cc6

1 file changed

Lines changed: 216 additions & 14 deletions

File tree

‎index.html‎

Lines changed: 216 additions & 14 deletions
Original file line numberDiff line numberDiff line change
@@ -5,20 +5,16 @@
55

66
<div class="jumbotron jumbotron-fluid">
77
<div class="container">
8-
<div class="row">
9-
<!--
10-
<div class="col-md-2">
11-
<img src="images/dita-ot-logo.svg" class="mt-3" alt="DITA Open Toolkit logo" height="128px">
12-
</div>
13-
-->
14-
<div class="col-md-12">
15-
<h1 class="display-3 ml-md-4 ml-lg-n2">{{ page.title }}</h1>
16-
<p class="lead ml-md-4 ml-lg-n2">
17-
Darwin Information Typing Architecture (DITA) is an XML-based open standard for
18-
structuring, developing, managing, and publishing content.
19-
</p>
20-
</div>
21-
</div>
8+
<h1 class="display-3 ml-md-4 ml-lg-n2">{{ page.title }}</h1>
9+
<p class="lead">Structure your content. Scale your documentation. Deliver
10+
everywhere.</p>
11+
<!--
12+
Darwin Information Typing Architecture (DITA) is an XML-based open standard for
13+
structuring, developing, managing, and publishing content.
14+
-->
15+
<p>Darwin Information Typing Architecture (DITA) is an XML-based open standard for structured content that
16+
empowers teams to create, reuse, and publish technical documentation at
17+
enterprise scale.</p>
2218
</div>
2319
</div>
2420
<div class="container">
@@ -46,3 +42,209 @@ <h2>Drafts</h2>
4642
</li>
4743
</ul>
4844
</div>
45+
<div class="container">
46+
<h3 id="call-to-action-buttons">Call-to-Action Buttons</h3>
47+
<ul>
48+
<li><strong>Learn DITA</strong> (primary)</li>
49+
<li><strong>View Examples</strong> (secondary)</li>
50+
<li><strong>Find Tools</strong> (tertiary)</li>
51+
</ul>
52+
</div>
53+
<hr/>
54+
<div class="container">
55+
<div class="row">
56+
<h2 class="col-12" id="value-propositions-3-column-section">Value Propositions</h2>
57+
<div class="col-4">
58+
<h3 id="write-once-publish-everywhere">Write Once, Publish
59+
Everywhere</h3>
60+
<p>The DITA language lets you structure content in topic-based modules.
61+
DITA-compatible publishing tools can then automatically generate HTML,
62+
PDF, mobile, print, and any format your team needs. No more maintaining
63+
multiple versions of the same documentation.</p>
64+
</div>
65+
<div class="col-4">
66+
<h3 id="built-for-scale">Built for Scale</h3>
67+
<p>From startups to Fortune 500 companies, the DITA language
68+
specification provides the foundation for handling complex documentation
69+
projects with thousands of topics, multiple products, and global
70+
translation requirements.</p>
71+
</div>
72+
<div class="col-4">
73+
<h3 id="reuse-everything">Reuse Everything</h3>
74+
<p>Stop copying and pasting. DITA’s structured markup gives you powerful
75+
ways to write content once and reuse it everywhere. Use topic-based
76+
authoring to create modular content, content references to pull in
77+
shared information, and conditional text to show different content to
78+
different audiences—all from the same source files.</p>
79+
</div>
80+
</div>
81+
</div>
82+
83+
<hr/>
84+
<div class="container">
85+
<h2 id="use-cases-section">Use Cases Section</h2>
86+
<h3 id="for-technical-writers">For Technical Writers</h3>
87+
<p><strong>Professional documentation language that adapts to your
88+
workflow</strong></p>
89+
<p>Transform your content creation process with DITA’s topic-based
90+
authoring syntax. Focus on writing while DITA-compatible tools handle
91+
the structure, cross-references, and publishing automation.</p>
92+
<ul>
93+
<li>Topic-based writing language that mirrors how users actually consume
94+
information
95+
</li>
96+
<li>Built-in syntax for cross-references and linking</li>
97+
<li>Content reuse markup that eliminates copy-paste errors</li>
98+
<li>Semantic structure that enables professional publishing</li>
99+
</ul>
100+
<h3 id="for-product-teams">For Product Teams</h3>
101+
<p><strong>Documentation language that scales with your
102+
product</strong></p>
103+
<p>Keep your docs in sync with rapid product development. DITA’s modular
104+
markup approach means updates in one place propagate everywhere they’re
105+
needed when processed by DITA tools.</p>
106+
<ul>
107+
<li>Single-source content markup for multiple products and releases</li>
108+
<li>Conditional publishing syntax for different audiences</li>
109+
<li>Language designed for integration with development workflows</li>
110+
<li>Structured approach that ensures consistency across all
111+
documentation
112+
</li>
113+
</ul>
114+
<h3 id="for-enterprise">For Enterprise</h3>
115+
<p><strong>Industrial-strength content language</strong></p>
116+
<p>Built for organizations that take documentation seriously. The DITA
117+
language specification provides the governance, workflow foundation, and
118+
scalability that enterprise content demands.</p>
119+
<ul>
120+
<li>Standards-based markup language backed by OASIS</li>
121+
<li>Language designed for enterprise-grade content management
122+
workflows
123+
</li>
124+
<li>Built-in translation and localization support</li>
125+
<li>Extensible language architecture for custom requirements</li>
126+
</ul>
127+
<hr/>
128+
<h2 id="problemsolution-section">Problem/Solution Section</h2>
129+
<h3 id="the-problem-with-traditional-documentation">The Problem with
130+
Traditional Documentation</h3>
131+
<p>Most teams struggle with fragmented, inconsistent documentation
132+
that’s expensive to maintain and impossible to keep current. Content
133+
gets duplicated, updates get missed, and different formats drift out of
134+
sync.</p>
135+
<h3 id="the-dita-solution">The DITA Solution</h3>
136+
<p>DITA treats content as structured data through its markup language,
137+
not just text. This fundamental approach enables intelligent reuse,
138+
automated publishing workflows, and content that adapts to your needs
139+
instead of constraining them.</p>
140+
<hr/>
141+
<h2 id="social-proof-section">Social Proof Section</h2>
142+
<h3 id="trusted-by-industry-leaders">Trusted by Industry Leaders</h3>
143+
<p>Organizations worldwide rely on DITA for mission-critical
144+
documentation:</p>
145+
<p><strong>“DITA’s structured language transformed our documentation
146+
workflow. We reduced publishing time by 80% while improving consistency
147+
across 12 product lines using DITA-compatible tools.”</strong> <em>—
148+
Documentation Manager, Fortune 500 Software Company</em></p>
149+
<p><strong>“The modular language approach lets our distributed team
150+
contribute effectively. Content reuse markup means our docs stay
151+
synchronized automatically when processed.”</strong> <em>— Technical
152+
Writing Team Lead, Global Manufacturing</em></p>
153+
<p><strong>“DITA’s structured markup integrates perfectly with our
154+
development process. Docs deploy with code automatically using our DITA
155+
publishing pipeline.”</strong> <em>— DevOps Engineer, Tech
156+
Startup</em></p>
157+
<h3 id="used-by-thousands-of-organizations-including">Used by thousands
158+
of organizations including:</h3>
159+
<ul>
160+
<li>Major software companies for API documentation language</li>
161+
<li>Manufacturing giants for technical manual markup</li>
162+
<li>Government agencies for policy documentation structure</li>
163+
<li>Healthcare organizations for compliance material authoring</li>
164+
<li>Financial institutions for process documentation language</li>
165+
</ul>
166+
<hr/>
167+
<h2 id="technical-highlights-section">Technical Highlights Section</h2>
168+
<h3 id="powerful-language-features-that-just-work">Powerful Language
169+
Features That Just Work</h3>
170+
<p><strong>Intelligent Content Reuse</strong> DITA’s content reference
171+
syntax lets you reference content fragments across topics and
172+
publications. Change once, update everywhere when processed. No broken
173+
links, no outdated copies.</p>
174+
<p><strong>Conditional Publishing</strong> Built-in markup for creating
175+
different versions for different audiences from the same source. Filter
176+
by product, platform, experience level, or any criteria you define in
177+
the language.</p>
178+
<p><strong>Professional Output Ready</strong> DITA’s semantic structure
179+
enables publication-ready HTML, PDF, EPUB, mobile apps, and more through
180+
compatible publishing tools. Integrates with modern toolchains and CI/CD
181+
workflows.</p>
182+
<p><strong>Extensible Language Architecture</strong> Adapt DITA to your
183+
specific needs through specialization. Create custom topic types, add
184+
industry-specific elements, or extend the language while maintaining
185+
compatibility.</p>
186+
<p><strong>Translation Ready</strong> Built-in language features for
187+
localization workflows. DITA’s structure supports translation memory,
188+
multilingual content management, and consistency across languages.</p>
189+
<p><strong>Open Standard</strong> DITA is an open language standard
190+
maintained by OASIS. No vendor lock-in, no proprietary formats. Your
191+
content remains accessible and portable across any DITA-compatible
192+
system.</p>
193+
<hr/>
194+
<h2 id="getting-started-section">Getting Started Section</h2>
195+
<h3 id="start-your-dita-journey-today">Start Your DITA Journey
196+
Today</h3>
197+
<p><strong>Learn the Language</strong> New to structured authoring? Our
198+
getting started guide walks you through DITA language concepts with
199+
practical examples you can try immediately. [Read the Language Guide
200+
→]</p>
201+
<p><strong>Explore Tools &amp; Implementations</strong> Discover
202+
authoring tools, content management systems, and publishing engines that
203+
support the DITA language specification. [Browse DITA Tools →]</p>
204+
<p><strong>Join the Community</strong> Connect with DITA practitioners
205+
worldwide. Ask questions, share experiences, and learn from teams who’ve
206+
successfully adopted the DITA language. [Join Community →]</p>
207+
<hr/>
208+
<h2 id="community-section">Community Section</h2>
209+
<h3 id="built-by-the-community-for-the-community">Built by the
210+
Community, for the Community</h3>
211+
<p>The DITA language thrives thanks to contributions from technical
212+
writers, developers, and organizations worldwide. Whether you’re
213+
contributing to the language specification, building tools, or sharing
214+
your experience, there’s a place for you.</p>
215+
<p><strong>Contribute to DITA</strong> Help improve the language
216+
specification, contribute to the ecosystem, or share best practices with
217+
the community. [How to Contribute →]</p>
218+
<p><strong>Implementations &amp; Tools</strong> Explore the rich
219+
ecosystem of authoring tools, content management systems, and publishing
220+
engines that support DITA. [Browse Ecosystem →]</p>
221+
<p><strong>Resources &amp; Learning</strong> Comprehensive language
222+
documentation, tutorials, and real-world examples to get you productive
223+
with DITA quickly. [Browse Resources →]</p>
224+
<hr/>
225+
<h2 id="footer-value-proposition">Footer Value Proposition</h2>
226+
<h3 id="why-choose-dita">Why Choose DITA?</h3>
227+
<p>DITA isn’t just another markup language—it’s a complete structured
228+
authoring language that scales with your organization. From
229+
single-author projects to global enterprise implementations, the DITA
230+
language provides the semantic foundation that makes your content work
231+
harder.</p>
232+
<p><strong>Ready to transform your documentation with structured
233+
authoring?</strong> [Learn DITA Today →]</p>
234+
<hr/>
235+
<h2 id="key-messaging-themes">Key Messaging Themes</h2>
236+
<ol type="1">
237+
<li><strong>DITA as a structured authoring language, not a
238+
platform</strong></li>
239+
<li><strong>Language specification that enables ecosystem of
240+
tools</strong></li>
241+
<li><strong>Semantic markup that enables professional
242+
results</strong></li>
243+
<li><strong>Open standard with broad industry
244+
implementation</strong></li>
245+
<li><strong>Language proven in enterprise environments
246+
worldwide</strong></li>
247+
<li><strong>Future-proof investment in structured content
248+
strategy</strong></li>
249+
</ol>
250+
</div>

0 commit comments

Comments
 (0)