Copy-paste text message and email templates to reduce no-shows at your service business.
Free, ready-to-use appointment reminder templates for tattoo artists, hairstylists, personal trainers, massage therapists, lash techs, and other service professionals.
- No-shows cost service businesses $150-$500+ per empty slot
- Automated reminders reduce no-shows by 30-50%
- 90% of text messages are read within 3 minutes
- Clients appreciate the professional touch
| Template | Best For | File |
|---|---|---|
| Booking Confirmation | All services | confirmation.md |
| 48-Hour Reminder | High-value appointments | 48-hour.md |
| 24-Hour Reminder | All appointments | 24-hour.md |
| Same-Day Reminder | Premium services | same-day.md |
| Post-Appointment Follow-Up | Review requests | follow-up.md |
| Rebooking Prompt | Recurring services | rebook.md |
- Tattoo Studio — Includes prep instructions, design confirmation
- Hair Salon — Color prep, stylist confirmation
- Personal Training — Workout prep, equipment reminders
- Massage Therapy — Intake form reminder, hydration tips
- Lash Extensions — Clean lash prep, time estimates
- Photography — Location details, outfit suggestions
- Med Spa — Pre-treatment instructions, consent reminders
- Choose your industry template
- Replace
[BRACKETS]with your info - Save in your phone's notes app
- Send after every booking
Want to automate these reminders? Here are free/low-cost options:
| Tool | Cost | Auto-Send? | SMS? |
|---|---|---|---|
| Apollyx | Free tier | ✅ | Via booking page |
| Google Calendar | Free | ✅ | Email only |
| Square Appointments | Free | ✅ | ✅ |
| Calendly | Free tier | ✅ | Email only |
- Send at reasonable hours (9am-7pm in client's timezone)
- Keep texts under 160 characters when possible (1 SMS segment)
- Include key info — Date, time, location minimum
- Add prep instructions — Reduces questions and improves experience
- Include cancellation policy — Reminds clients of the rules
- Don't over-message — Max 3 texts per appointment cycle
- Always include opt-out — Required by law in most jurisdictions
Have a template that works well for your business? Open a PR!
MIT — Use these templates however you want, no attribution required.
Built by Apollyx — AI-powered booking pages, waivers, and intake forms for service businesses.